We're so excited to share our new Matching Jammies collection! Made from the same incredibly soft organic cotton as your kids' Parade jammies, you can now be just as comfy as your little one. Check out our brand new women’s tops, pants and men’s/unisex pants.
About Us & Organic cotton
Like fluffy clouds in a bright blue summer sky, Parade's clothing is luxuriously soft and comforting. With bold colours, eco inspired designs and our cast of curious characters, we celebrate beginnings, new adventures and the colourful world around us.
Since we designed our first pieces in 2004, we were one of the first baby clothing companies in North America to use only certified organic cotton and sustainable materials. We believe in responsible production, and oversee every detail of every collection. We only use the finest organic cotton from India, where cotton farming has a long history, and the quality is soft and luxurious.
Produced organically, cotton is not only soft and pure on your baby's skin, but also stronger and more durable than processed cotton, all without the use of harmful chemicals and pesticides. The GOTS, or 'Global Organic Textile Standard' label you'll find in our clothing guarantees that each piece was grown, dyed and sewn organically and under fair trade standards.
From our beginnings in a little studio downtown, we created this small, family owned brand that we now sell to the best boutiques across North America. We are proud to have three flagship shops of our own in Gastown, Granville Island, and South Main - in our natural and beautiful city of Vancouver, BC.