The Essentials
Shop by Size
Family Pajamas
Made from the same incredibly soft organic cotton as your kids' Parade jammies, you can now be as comfy as your little one - sweet dreams for the whole family
Shop by Collection
About Parade
Like fluffy clouds in a bright blue summer sky, Parade's clothing is luxuriously soft and comforting. With eco inspired designs and our cast of curious characters, we celebrate beginnings, new adventures and the colourful world around us.
We designed our first pieces in 2004, and were one of the first clothing brands in North America to use only certified organic cotton and sustainable materials. We believe in responsible production, and oversee every detail of every collection. We only use the finest organic cotton from India, where cotton farming has a long history, and the quality is soft and luxurious.
Produced organically, cotton is not only soft and pure on your baby's skin, but also stronger and more durable than processed cotton, all without the use of harmful chemicals and pesticides. The GOTS, or 'Global Organic Textile Standard' label you'll find in our clothing guarantees that each piece was grown, dyed and sewn organically and under fair trade standards.
From our beginnings in a little studio downtown, we created this boutique, family-owned brand that we now sell across North America and internationally. We are proud to have two flagship shops of our own in Granville Island, and South Main - in our natural and beautiful city of Vancouver, BC.
We designed our first pieces in 2004, and were one of the first clothing brands in North America to use only certified organic cotton and sustainable materials. We believe in responsible production, and oversee every detail of every collection. We only use the finest organic cotton from India, where cotton farming has a long history, and the quality is soft and luxurious.
Produced organically, cotton is not only soft and pure on your baby's skin, but also stronger and more durable than processed cotton, all without the use of harmful chemicals and pesticides. The GOTS, or 'Global Organic Textile Standard' label you'll find in our clothing guarantees that each piece was grown, dyed and sewn organically and under fair trade standards.
From our beginnings in a little studio downtown, we created this boutique, family-owned brand that we now sell across North America and internationally. We are proud to have two flagship shops of our own in Granville Island, and South Main - in our natural and beautiful city of Vancouver, BC.
Press
"Parade was a pioneer in manufacturing baby clothing with certified organic and sustainable materials"
"Known for its playful prints and thoughtful construction, where each of their GOTS certified pieces can be mixed and matched into colorful yet classic combinations"
"Best Rompers: Parade Essential '2-Way' Zipper Rompers". Although there’s so much to choose from, fans really like the "2-Way" zip rompers.
Parade: the best-of gender neutral clothing brands for babies and kids
You can’t beat a forest print in forest green for pure hygge factor, can you? Parade has been putting out prints in certified organic cotton since 2004 — the early days of organics.
