We're brand new to Instagram, and we're in love! Follow us for snaps behind the scenes in our Gastown Vancouver studio. From shop happenings to new arrivals to a day in the life. Parade Organics...

Baby's first words are such a huge milestone. Not everyone remembers their first word, but it's such an important moment. Albert Einstein was rumoured to not have said a word until age 4 (although the...

Ever feel like things are moving so quickly around you that you never seem to have a moment to slow down? As a new mom, dad, or friend or family member with a baby in...

Diaper rash is not fun! It's painful and uncomfortable, and if you have a little one, he or she will get around this block at least once. As always, it's best to be prepared just...

Crayola, oh crayola. You were there for us, back when we were young and wild and free. In those days, we admit - we were messy, rambunctious, and wanted to draw on whatever we could...

Who can forget their favorite children's book? Reading is essential, and books are the start to growing a keen imagination, even before baby learns to read. In today's world full of tech and gadgets, books...

We all knew avocados are a superfood for adults, but did you know that they are one of the best foods for baby? Healthy, high in nutrients, and easy to eat, they are also a...

Hey Parade mums, dads, and friends! Don't you just love new beginnings? Today's an especially exciting one - not only is spring right around the corner but we here at Parade have a very special announcement...