[{"id":204263293062,"handle":"2-3-years","updated_at":"2024-12-21T19:45:18-08:00","published_at":"2021-02-02T12:09:52-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"2-3 Years","body_html":""},{"id":263317553286,"handle":"3-4-years","updated_at":"2024-12-21T19:45:18-08:00","published_at":"2022-02-28T15:10:39-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"3-4 Years","body_html":""},{"id":204263358598,"handle":"4-10-years","updated_at":"2024-12-21T19:45:18-08:00","published_at":"2021-02-02T12:15:29-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"4-10 Years","body_html":""},{"id":262840287366,"handle":"black-friday","updated_at":"2024-12-21T21:10:24-08:00","published_at":"2024-11-21T23:29:47-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"BLACK FRIDAY","body_html":""},{"id":261297799302,"handle":"blues","updated_at":"2024-12-21T21:10:24-08:00","published_at":"2021-04-29T15:11:00-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Blues","body_html":""},{"id":270037778566,"handle":"fall-arrivals","updated_at":"2024-12-21T19:45:18-08:00","published_at":"2024-09-17T11:07:30-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Fall Arrivals","body_html":""},{"id":270037975174,"handle":"family","updated_at":"2024-12-21T21:10:24-08:00","published_at":"2023-09-13T15:51:16-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Family","body_html":"Parade's Family Pajamas - match your little ones \u0026amp; enjoy lounging in pure organic cotton comfort. Made from the same incredibly soft GOTS certified organic cotton as your kids' favourite Parade jammies, in the same playful prints."},{"id":262532333702,"handle":"greens","updated_at":"2024-12-21T21:10:24-08:00","published_at":"2021-11-15T09:37:52-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Greens","body_html":""},{"id":270037942406,"handle":"kids","updated_at":"2024-12-21T19:45:18-08:00","published_at":"2023-09-13T15:48:16-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kids","body_html":""},{"id":28986248,"handle":"jammies","title":"Kids Jammies","updated_at":"2024-12-21T19:45:18-08:00","body_html":"\u003ch4\u003e\n\u003cbr\u003eParade's Jammies are a hit!\u003c\/h4\u003e\n\u003ch5\u003eMade of super soft GOTS certified 100% organic cotton, our Jammies feature signature Parade prints, designed to keep little ones dreaming. \u003cbr\u003e\n\u003c\/h5\u003e","published_at":"2015-02-03T14:10:00-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Pajamas"},{"column":"title","relation":"contains","condition":"Kids"}],"published_scope":"global"},{"id":276234764422,"handle":"matching-family","updated_at":"2024-12-21T21:10:24-08:00","published_at":"2024-06-11T15:28:26-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Matching Family Pajamas","body_html":""},{"id":121940549,"handle":"new-in","updated_at":"2024-12-21T19:45:18-08:00","published_at":"2015-11-06T15:26:00-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New In!","body_html":""},{"id":132239557,"handle":"organic-baby-clothes","updated_at":"2024-12-21T21:10:24-08:00","published_at":"2024-06-11T12:16:21-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Organic Cotton","body_html":""},{"id":262532071558,"handle":"pinks","updated_at":"2024-12-21T19:45:18-08:00","published_at":"2021-10-06T13:53:07-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Pinks","body_html":""},{"id":53316419628,"handle":"organic-clothing","title":"Shop All","updated_at":"2024-12-21T21:10:24-08:00","body_html":"","published_at":"2024-06-15T11:06:19-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Gowns"},{"column":"type","relation":"equals","condition":"Jammies"},{"column":"type","relation":"equals","condition":"Onesies"},{"column":"type","relation":"equals","condition":"Pants"},{"column":"type","relation":"equals","condition":"Rompers"},{"column":"type","relation":"equals","condition":"Sleep Sack"},{"column":"type","relation":"equals","condition":"Tshirts"},{"column":"title","relation":"contains","condition":"baby bear hat"},{"column":"title","relation":"contains","condition":"everything organic baby blanket"},{"column":"title","relation":"contains","condition":"bandana"},{"column":"title","relation":"contains","condition":"bodysuit"},{"column":"title","relation":"contains","condition":"bucket hat"},{"column":"title","relation":"contains","condition":"blanket"},{"column":"title","relation":"contains","condition":"towel"},{"column":"title","relation":"contains","condition":"lounge"},{"column":"title","relation":"contains","condition":"booties"},{"column":"title","relation":"contains","condition":"pajamas"},{"column":"title","relation":"contains","condition":"harem"}],"published_scope":"web"},{"id":270486077574,"handle":"snuggle-soft-melange","updated_at":"2024-12-21T13:00:08-08:00","published_at":"2023-10-25T11:11:18-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Snuggle Soft Melange","body_html":"\u003ch4\u003eOur softest and coziest collection\u003c\/h4\u003e\n\u003cp\u003e\u003cspan data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;Discover an easier way to dress your baby! Our '2-way' double zipper style allows for quick changes and cuddly comfort. Dress from the top, and change from the bottom - all without exposing baby's tummy or pulling over the head. Plus our convertible fold-over cuffs, on sizes up to 6-12M, helps to keep little hands and feet warm and cozy. \u0026quot;}\" data-sheets-userformat='{\"2\":23363,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16775154},\"9\":0,\"11\":4,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"\\\"DM Sans\\\", sans-serif\",\"17\":1}'\u003eOur Snuggle-soft collection is made from an ultra soft blend of raw and dyed 100% GOTS certified organic cotton fibres, creating a beautiful heathered effect . This special fabric is buttery soft - perfect for snuggling up.\u003c\/span\u003e\u003c\/p\u003e"},{"id":279675764870,"handle":"transfers-granville-island-fw24","updated_at":"2024-12-21T21:10:24-08:00","published_at":"2024-10-28T12:58:54-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Transfers - Granville Island FW24","body_html":""}]
NEW Our customer favourite "My Jammies" are now available in our softest ever fabric! Made of incredibly soft GOTS certified organic cotton in our signature Melange blend, these 'Snuggle-Soft' Jammies are sure to be your child's new fave. Shop the collection in gowns, bear hats, blankets & 2-way zip rompers.
Our Snuggle Soft Pajamas are made from an ultra soft blend of raw and dyed 100% GOTS certified organic cotton fibres, creating a beautiful heathered effect. This special fabric is buttery soft - made to cuddle and perfect for snuggling up on cooler nights.
Organic Sleepwear
You can rest assured each Parade piece was grown, dyed, and sewn in India under GOTS standards. The Global Organic Textile Standard certification ensures the organic status of textiles from the harvesting of the raw materials through environmentally and socially responsible manufacturing, to provide credible assurances to the consumer for a safe sleep and the sweetest dreams.
Pure & Dreamy
Our "My Jammies" collection is made of incredibly soft GOTS certified organic cotton, featuring exclusive Parade designs. These cozy pajamas are long sleeved and meant to be snug fitting, because no flame retardants or chemicals are used in our clothing or sleepwear. Little ones will be comfy in our fitted style with room to grow - ankle cuffs can be rolled up to make each size last longer.
Our Story, Our Promise
You can rest assured each Parade piece was grown, dyed, and sewn in India under GOTS standards.
GOTS (the Global Organic Textile Standard) certification ensures the organic status of textiles from the harvesting of the raw materials through environmentally and socially responsible manufacturing, to provide credible assurances to the consumer.
The standard covers the processing, manufacturing, packaging, labelling, trading and distribution of organic cotton clothing and we are very proud to have it.
Our "My Jammies" collection is made of incredibly soft GOTS certified organic cotton, featuring exclusive hand printed Parade designs.
Features: * All new soft & gentle ribbed cuffs * Made from GOTS certified organic cotton in India * 'My Jammies' kids' sets come wrapped in a cotton band, perfect for gifts * Snug fitting due to safety regulations - chemical & fire retardant free * If your little one is between sizes, buy up for the best fit.
The Holiday Collection: We're so excited to launch our new Family holiday Jammies collection! Made from the same incredibly soft organic cotton as your kids' Parade jammies, you can now be as comfy as your little one. Mama Jammie pants are high waisted & generous in length, jogger style with no pockets. Men's/Unisex pants are relaxed, straight leg with pockets. As sleepwear is more relaxed, sizing is flexible depending on the fit you prefer.
Our "My Jammies" collection is made of incredibly soft GOTS certified organic cotton, featuring exclusive hand printed Parade designs. These cozy pajamas are long sleeved and meant to be snug fitting, because no flame retardants or chemicals are used in our clothing or sleepwear.
Organic Cotton
You can rest assured each Parade piece was grown, dyed, and sewn in India under GOTS standards.
The Global Organic Textile Standard certification ensures the organic status of textiles from the harvesting of the raw
materials through environmentally and socially responsible manufacturing, to provide credible assurances to the consumer.
Family Jammies
We're so excited to launch our new Family Holiday Jammies collection! Made from the same incredibly soft organic cotton as your kids' Parade jammies, you can now be as comfy as your little one. Mama Jammie pants are high waisted & generous in length. As sleepwear is more relaxed, sizing is flexible depending on the fit you prefer. Men's/Unisex pants are a loose, straight leg style.